Business Analytics: Applications To Consumer Marketing by Sandhya Kuruganti Free PDF Download Online e Book

Increased customer focus and the exponential increase in the volume, velocity, and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing.

Salient Features
Features Strategic Imperatives of Analytics
Sharp focus on a customer centric approach for leveraging analytics
Industry wide detailed real life examples

Table of Contents
Preface
Acknowledgements

Chapters
·One Acquisition
·Two Usage Management
·Three Cross - Sell
·Four Retention Management
·Five Pricing
·Six Credit Bureau
·Seven Quantitative Methods
·Eight Analytics Ecosystem
Bibliography
Glossary
Index
About the Authors

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Book Title:-Business Analytics: Applications To Consumer Marketing

Author:-Sandhya Kuruganti

ISBN 13:-9789351341598

ISBN 10:-9351341593

Edition:-1st

Binding:-Hardcover

Publication date:-2015-01-03

Publisher:-McGraw-Hill Higher

744
Pages
Approx. Price
2382
Height
1598
Lenght
421
Width
313
Weight

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