Services Marketing: The Indian Context by R. Srinivasan Free PDF Download Online e Book

This third edition continues to give a clear analysis of what Services Marketing is all about. The book is reinforced with many illuminating case studies. What makes this new edition appealing to the readers are the reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text as per the current scenario. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.

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Book Title:-Services Marketing: The Indian Context

Author:-R. Srinivasan

ISBN 13:-9788120345607

ISBN 10:-8120345606

Edition:-

Binding:-Paperback

Publication date:-2012-12-12

Publisher:-PHI Learning

292
Pages
$21.75
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