The Business of Influence: Reframing Marketing and PR for the Digital Age by Philip Sheldrake Free PDF Download Online e Book

"following the rise of social media, how can we make sense of the noise in our marketplace to help us achieve our objectives and best our competitors? how should the influence processes permeate the organization more systematically and measurably, accruing its practitioners more authority.

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Book Title:-The Business of Influence: Reframing Marketing and PR for the Digital Age

Author:-Philip Sheldrake

ISBN 13:-9788126538041

ISBN 10:-812653804X

Edition:-1

Binding:-Hardcover

Publication date:-2012

Publisher:-Wiley India

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